But Why?

7 %
Average Mortality Rate
450,000
Australian Cattle Deaths per Year
$ 700,000,000
Income Lost per Year

Latest News

Beef Australia 2018

Darren had an amazing week in Rockhampton showing off the Smart Paddock solution for Beef Australia! He enjoyed meeting over 150 producers from Australia and around the world, and got …

Seymour Farming Expo 2018

We had a great time showing off the Bluebell and chatting with all kinds of farmers at the Seymour Farming Expo over the weekend. If you missed us at this …

A Week in Rockhampton

Earlier this month, DarrenĀ spent a week in Rockhampton, QLD to visit several cattle properties, from small operators to large feedlots. The Bluebell tag was very well received by all, and …