But Why?

7 %
Average Mortality Rate
450,000
Australian Cattle Deaths per Year
$ 700,000,000
Income Lost per Year

Latest News

Seymour Farming Expo 2018

We had a great time showing off the Bluebell and chatting with all kinds of farmers at the Seymour Farming Expo over the weekend. If you missed us at this …

A Week in Rockhampton

Earlier this month, DarrenĀ spent a week in Rockhampton, QLD to visit several cattle properties, from small operators to large feedlots. The Bluebell tag was very well received by all, and …

Smart Paddock Featured in DIYODE Magazine

Late last year, Darren was lucky enough to be interviewed by DIYODE magazine, an amazing Australian magazine supporting electronics enthusiasts and makers. We’re thrilled to have an article in the …